FROM CREATIVE DIRECTION TO FULL-SCOPE CONSULTANCY

Swedish accessories designer and consultant based in Amsterdam, with 15+ years of experience shaping collections for leading European fashion brands. Over the years, I’ve evolved from in-house designer to trusted partner, guiding brands through the full design journey—from concept to final product.

Today, working independently with premium and emerging labels on a flexible, freelance basis. Whether launching a new handbag line or refining a product strategy, I bring senior-level design insight, proven supplier connections, and a hands-on approach that helps brands grow with clarity and impact.