Jenny O. Ayayo
Freelance Handbag & Accessory Designer ,
Creative Consultant
Swedish Creative based in Amsterdam, with extensive experience in the fashion industry specializing in accessory design and creative strategy.
Expertise spans +15 years within handbag / accessories design and development, from initial concept to production-ready prototypes. Quality, craftsmanship joint concept development, product innovation, and consultation for premium and global brands.
Currently specializing in creative direction, design solutions, and product development on a freelance basis. Tailor made collaborations for both short-term projects and seasonal collections.
RECENT
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SS 25, The Canvas edit
The Spring Summer 2025 collection for Les Visionnaires includes contemporary canvas bags with leather details and custom hardware.
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SS 25, Soft Suede
Suede bags crafted from carefully selected, soft suede. Featuring contemporary silhouettes—like the sharp, structured half-moon shape—each piece balances modern aesthetics with everyday practicality. Meticulously designed to align with the brand’s evolving DNA, this collection redefines timeless sophistication.
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SS'25 Soft Nappa
Giving space for the mini, and the multi use of a small shape.
SS/’25...a cotton Canvas Story with beltdetailing and leather trim
Casual Nylon Brand Studio Berlin
German casual nylon brand, launch SS 25 , Cross functional easy wear, simplicity and ease.