Jenny O. Ayayo

 Freelance Handbag & Accessory Designer ,

Creative Consultant

Swedish Creative based in Amsterdam, with extensive experience in the fashion industry specializing in accessory design and creative strategy.

Expertise spans +15 years within handbag / accessories design and development, from initial concept to production-ready prototypes. Quality, craftsmanship joint concept development, product innovation, and consultation for premium and global brands.

Currently specializing in creative direction, design solutions, and product development on a freelance basis. Tailor made collaborations for both short-term projects and seasonal collections.

RECENT

  • SS 25, The Canvas edit

    The Spring Summer 2025 collection for Les Visionnaires includes contemporary canvas bags with leather details and custom hardware.

  • SS 25, Soft Suede

    Suede bags crafted from carefully selected, soft suede. Featuring contemporary silhouettes—like the sharp, structured half-moon shape—each piece balances modern aesthetics with everyday practicality. Meticulously designed to align with the brand’s evolving DNA, this collection redefines timeless sophistication.

  • SS'25 Soft Nappa

    Giving space for the mini, and the multi use of a small shape.

SS/’25...a cotton Canvas Story with beltdetailing and leather trim

Casual Nylon Brand Studio Berlin

German casual nylon brand, launch SS 25 , Cross functional easy wear, simplicity and ease.