I freelance and consult on ideation and creative direction for handbags and footwear, focusing on design and development for established women’s brands.

Originally from Stockholm and now based in Amsterdam, I’ve spent over 17 years working across the European market, partnering with brands that value clarity, refinement, and a thoughtful approach to product development. My work helps translate creative ideas into collections that are both inspiring and production-ready.

I see myself as a strategic design partner, not just someone who executes. I bring calm, clear direction to complex projects — from concept and material strategy to hardware development, technical documentation, and prototype management.

Beyond design, I share insights on suppliers and manufacturing, backed by long-standing relationships with trusted partners in Europe, India, and Asia. This helps brands make informed decisions about feasibility, quality, and scalability from the very start.

I take on selective projects — short or long-term — with brands that want a structured, considered approach..